How to Promote Long-Term Non-Profit Growth by Partnering with a Strategic Event Planning Team

In 2015, Erin Huber, Founder and Executive Director of Drink Local Drink Tap (DLDT), had her hands full – running and growing her non-profit organization without the help of a paid staff. She needed help raising funds and awareness, especially since her inaugural fundraising event, 4 Miles 4 Water, hadn’t been as successful (or as easy to plan) as she had hoped. That’s when Gail Palmer, owner of Palmer Event Solutions, was asked to help.

We partnered with DLDT, and over the course of five years, have helped them develop and implement a long-term event planning strategy – one that includes a cycle of annual events designed to grow awareness, build relationships, and raise funds to support their mission. The strategy is primarily about making incremental improvements year after year, not only growing events but also freeing up Erin’s time, enabling her to focus on the mission and growth of the organization. Since we’ve begun working with Erin, DLDT has grown to include paid administrative staff, interns, a more robust board of trustees and an associate board.

The event pictured here, 4 Miles 4 Water, is both a fund-raising and awareness-raising event that highlights the plight of those without access to fresh water. At the event, there’s an educational “All Things Water” festival, culminating in a four-mile run and one-mile walk. The non-traditional run length is inspired by the average distance that people around the world have to walk on a daily basis to access drinking water.

Client

Drink Local Drink Tap

Venues

Edgewater Park
Jacob’s Pavilion at Nautica

Dates

May 9, 2015
May 7, 2016
May 6, 2017
May 26, 2018
June 22, 2019

Photography

Courtesy of Drink Local Drink Tap

About Drink Local Drink Tap and 4 Miles 4 Water

Drink Local Drink Tap is a non-profit organization that inspires individuals to recognize and solve water issues through creative education, event and by providing safe water access to people in need. They are a registered 501c3 in the USA and registered foreign NGO in Uganda.

4 Miles 4 Water us a unique endurance event which invites participants to run (or walk) four miles as both a fund-raiser and awareness-raiser. Did you know that many of the world’s population walk this same distance to obtain their drinking water? And they do it every single day!

Like what you see here? Let's start planning your next event. Contact our team