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Helping Good People Plan Great Events — Online!

We believe that hosting a virtual event experience requires the same care and attention to detail as an in person event. Our 4-phase approach for planning remains the same. We lean into our core values to engage creative solutions that address some of the unique opportunities and challenges that accompany developing virtual experiences. And above all, we collaborate — with our clients, our vendor partners and our professional community — to advise on the most comprehensive strategies for success.

As we continue to support our clients we’ve developed new tools that address virtual event elements such as on-screen content development, technology/platform selection, reimagined sponsor activations, identifying/defining event roles and responsibilities, attendee/presenter preparation, and guest experience/engagement. Our new resources are based on our long-time experience as event professionals coupled with our most recent experience transitioning live events to virtual/hybrid events.

Are you considering shifting to a virtual platform? Curious about how to do so or what it could look like? We’ve recently supported these clients in navigating new opportunities in the virtual event space.

American Heart Association | Heart & Stroke Ball

Our first virtual event! The previously planned experience was to be was a black-tie gala with a fun and impactful theme – Kids at Heart. In just a few short weeks the entire event was adapted to a virtual platform and given a new theme – Heart Ball at Home. Guests participated and supported the American Heart Association from the comfort of their own couches.

Cleveland Hearing & Speech Center | Conversations & Cocktails

How does a non-profit stay connected with donors when they cannot meet and socialize in person? A monthly donor cultivation series was launched in May and continues monthly. Each event features live music, a compelling conversation or interview, mission awareness moments, and opportunities for guests to engage in a dynamic chat box screen. Each event is made accessible to the deaf and hard of hearing through live ASL interpretation as well as closed captioning integrations.

Drink Local Drink Tap | 4 Miles 4 Water

This event design was largely driven by new opportunities to engage on social media – and to award prizes to guests who joined in and spread the word. What was once a 5-hour event with a run, walk, live entertainment, food trucks and educational festival hosted at Jacob’s Pavilion – thoughtfully morphed into a 10-day virtual experience including a run, walk and optional 10-day challenge. The end result was a record number of registered participants including a global audience from 5 countries and 15 US states.

HFLA of Northeast Ohio | Dinner With HFLA

Cleveland is home to a burgeoning food scene which includes businesses and chefs who have benefited from HFLA’s programs. What better way to tell HFLA’s story than to invite local chefs to create a 3-course meal using products from other small businesses funded by HFLA interest-free loans. Guests were provided recipes in advance then encouraged to cook along with the chefs or try their hand at the meal after watching it live. Heartfelt stories wrapped in a virtual food experience were the secret ingredients in this successful event.


American Heart Association
Cleveland Hearing & Speech Center
Drink Local Drink Tap
HFLA of Northeast Ohio


At Home + Online


May, June, July 2020 (and beyond!)

Your Vision and Goals may be changing. Our Mission is the same.

Palmer Event Solutions is not pivoting our services, but rather continuing to help clients imagine the possibilities — to find solutions that are the best fit for the success of your event. We look forward to partnering with you to create your next event – in person or online!

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